- The LGBTQ+ community’s purchasing power in the UK (or the pink pound) is currently estimated to be in excess of £6 billion per year.
- Year on year, the LGBTQ+ communities have the largest percentage increase in disposable income to spend on holidays and travel.
- The majority of the LGBTQ+ communities are not tied down to travelling during the peak periods of the year, specifically school holidays, so an ideal market to promote to during the shoulder and off-peak seasons.
- Deliver quality service and the LGBTQ+ are more likely to re-book, recommend and promote to their friends and families.
- The LGBTQ+ economy/budget market is much larger than assumed. 2/3 of those staying in budget accommodation do so in order to have more money to spend on more frequent holidays, local attractions and restaurants.
- LGBTQ+ events (like Pride) are high motivators for travel. 3, is the average number of nights LGBTQ+ travellres spend in a hotel when travelling for an event.
- The LGBTQ+ community is very particular when booking their travel. The average number of websites checked is over 10 before the decision is made to book.
- More than 50% of the LGBTQ+ community own smartphones. 77% of LGBTQ+ smartphone owners use them during trips.
- The LGBTQ+ community like to explore new destinations.
Annual Membership (£99 £50) Benefits Include:
- The use of the Everyone Is Welcome logo on your website (live link back to www.lgbttravelclub.co.uk)
- The use of the Everyone Is Welcome logo within your business premises (ideally located where maximum traffic passes).
- The use of the Everyone Is Welcome logo within your Social Media posts.
- A FULL PAGE dedicated to your business including as much detail as you wish to provide. Example: https://lgbttravelclub.co.uk/the-castle-at-taunton-2
- Promoted on the Everyone Is Welcome section of the website.
- Promoted through our Social Media accounts (Instagram, Twitter, Facebook).
- Promote your business to our Meetup Group (575+ members within the UK).
- Submit Unlimited* Blogs and Vlogs.
- Submit Unlimited* Events.
- Submit Unlimited* Job listings.
- Submit Unlimited* Offers, Deals, Promotions….
- Have a Business Group and Forum.
- Post to the live Activity Feed (like with Facebook, Instagram and Twitter).
Unlimited* subject to a fair use policy.