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About Us

Once Upon A Time…

Palazzo Rosso, (the red palace), has a long and fascinating history. Once the home of Ostuni‘s first mayor, Don Paolo Tanzarella, its walls tell the tumultuous story of the White City. Just steps away from the present-day Villa Comunale park, the venerable stone building has always been at the centre of the city’s social and cultural life: it was here that the trainieri (carriage drivers in Apulian dialect) were waiting for their daily assignments and it’s here today that one can immerse oneself in the Ostuni’s life.

After falling in love with the historical building that lay empty for over 40 years, interior designer Pascale Lauber worked with conservationists and co-owner of the hotel Ulrike Baushcke to uncover the mysteries of the multi-secular Palazzo Rosso and create an 11-bedroom hotel in the heart of Ostuni. Bringing Pascale’s vision to life exactly as she envisioned it was the biggest challenge. Every step of the project was carefully overseen, and whilst full of unexpected hurdles, these often resulted in spectacular discoveries.

The impressive cathedral ceilings were reconsolidated, eventually creating the remarkable sense of tranquillity and minimalism that now permeates each of the 11 rooms and suites. Not satisfied solely with these architectural wonders, Pascale individually decorated each room and suite with her trademark creative association of old and new art, objects and furnishings.

You have everything here: the food, the culture, the history, the landscapes, the land, the sea!”

Pascale & Ulrike, Your Hosts.

Discover

Room & Suites

The impressive cathedral ceilings were reconsolidated, eventually creating the remarkable sense of tranquillity and minimalism that now permeates each of the 11 rooms and suites. Not satisfied solely with these architectural wonders, Pascale individually decorated each room and suite with her trademark creative association of old and new art, objects and furnishings.

Paragon Suite

One of a kind, the 55 sqm (592 sq. ft) Paragon suite features 7m high cathedral ceilings. A sunken bathtub and a grand open fireplace in the bedroom are an open invitation to indulge the sumptuous atmosphere. Two doors are leading to a large terrace with garden and pool view, with sun loungers for moments of relaxation.

Services & Amenities Included
  • Welcome Drink from our Mixology Bar 700 team
  • Paragon 700 surprise in the room
  • High-speed WiFi
  • iPad Pro with useful information for your stay
  • À la carte breakfast with a wide selection of local and homemade products
  • Secured parking on site
  • Pre-reserved umbrella and sun-beds at P Beach with Paragon 700 Beach bag and towels
  • Yoga or Postural Pilates lessons on request (at an additional cost)
  • 10 % VAT
  • King-size bed
  • High-Quality bedlinen with a comfy combination of 100% pure linen top layer and bottom layer with soft percale cotton
  • Desk or sitting area
  • Natural & organic courtesy line LA:BRUKET
  • Bathrobes and slippers in linen
  • Mini-Bar with non-alcoholic drinks
  • Air conditioning and underfloor heating
  • French parquet flooring

All Paragon 700 experiences are available upon reservation at an additional cost.

Loft Suite

Revel in the luxury of space. Exquisitely unique rooms with cathedral ceilings, the loft style suites range from 45 sqm (485 sq. ft) to 58 sqm (624 sq. ft). Soak into the bathtub, admire the frescoes and hand painted detail on the walls, get lost in the darkness while dreaming about thousand and one night or bask in the morning sunshine in the outside shower overlooking the garden. Unique detail in every corner..

Services & Amenities Included
  • Welcome Drink from our Mixology Bar 700 team
  • Paragon 700 surprise in the room
  • High-speed WiFi
  • iPad Pro with useful information for your stay
  • À la carte breakfast with a wide selection of local and homemade products
  • Secured parking on site
  • Pre-reserved umbrella and sun-beds at P Beach with Paragon 700 Beach bag and towels
  • Yoga or Postural Pilates lessons on request (at an additional cost)
  • 10 % VAT
  • King-size bed
  • High-Quality bedlinen with a comfy combination of 100% pure linen top layer and bottom layer with soft percale cotton
  • Desk or sitting area
  • Natural & organic courtesy line LA:BRUKET
  • Bathrobes and slippers in linen
  • Mini-Bar with non-alcoholic drinks
  • Air conditioning and underfloor heating
  • French parquet flooring

All Paragon 700 experiences are available upon reservation at an additional cost.

Deluxe Suite

Embellished with an exclusive décor and modern sophistication teamed with bespoke interior design, the deluxe suites are an invitation to discover the lifestyle of the palace. Ample, ranging from 35 sqm (375 sq. ft) to 46 sqm (495 sq. ft), with either a terrace or grand open fireplace. Pamper yourself in luxurious bathrooms with walk in shower or bathtub with spa shower..

Services & Amenities Included
  • Welcome Drink from our Mixology Bar 700 team
  • Paragon 700 surprise in the room
  • High-speed WiFi
  • iPad Pro with useful information for your stay
  • À la carte breakfast with a wide selection of local and homemade products
  • Secured parking on site
  • Pre-reserved umbrella and sun-beds at P Beach with Paragon 700 Beach bag and towels
  • Yoga or Postural Pilates lessons on request (at an additional cost)
  • 10 % VAT
  • King-size bed
  • High-Quality bedlinen with a comfy combination of 100% pure linen top layer and bottom layer with soft percale cotton
  • Desk or sitting area
  • Natural & organic courtesy line LA:BRUKET
  • Bathrobes and slippers in linen
  • Mini-Bar with non-alcoholic drinks
  • Air conditioning and underfloor heating
  • French parquet flooring

All Paragon 700 experiences are available upon reservation at an additional cost.

Deluxe

Elegant and spacious rooms, ranging from 26 sqm (280 sq. ft) to 45 sqm (485 sq. ft); each deluxe double speaks of timeless luxury with an artistic twist, and high attention to unique detail, whether it?s the South African boma transformed into a bathtub or steps into a Turkish bath. Unwind on your king size bed and admire the frescoes ceilings and get lost in the nostalgia of this historical structure.

Services & Amenities Included
  • Welcome Drink from our Mixology Bar 700 team
  • Paragon 700 surprise in the room
  • High-speed WiFi
  • iPad Pro with useful information for your stay
  • À la carte breakfast with a wide selection of local and homemade products
  • Secured parking on site
  • Pre-reserved umbrella and sun-beds at P Beach with Paragon 700 Beach bag and towels
  • Yoga or Postural Pilates lessons on request (at an additional cost)
  • 10 % VAT
  • King-size bed
  • High-Quality bedlinen with a comfy combination of 100% pure linen top layer and bottom layer with soft percale cotton
  • Desk or sitting area
  • Natural & organic courtesy line LA:BRUKET
  • Bathrobes and slippers in linen
  • Mini-Bar with non-alcoholic drinks
  • Air conditioning and underfloor heating
  • French parquet flooring

All Paragon 700 experiences are available upon reservation at an additional cost.

Dining & Drinking

Restaurant 700

Open 7/7 for both guests and the public, Restaurant 700offers a culinary experience with a sophisticated touch and impeccable service. With this promise, the old olive mill becomes a convivial table and together with the state-of-the-art kitchen creates a modern ambience steeped in history. Our local producers and farmers “sit” at our table, where respect for the seasons and variety of tastes is essential. Appreciating these two elements that Puglia has to offer is the key to Restaurant 700. Beyond the patio, the swimming pool and the largest private garden in Ostuni with its orange grove find their home: here you can have breakfast, or dine on the hottest summer nights.

“I strongly believe that the creations of contemporary cuisine have belonged to great masters of the past; our task now is to interpret them following our instinct and personal experiences, respecting the product without ever distorting its taste.”

Giacomo Simone, born in 1994, is the new chef at Restaurant 700. His Apulian origins are concealed in every dish. Still, they are from time to time enriched by his desire to experiment and the experience he has gained over the years in different kitchens. At just 27 years old, Giacomo has worked in some of the most refined Italian cuisines: from Locanda del Colonello in Modica (Sicily) to Forte Village Resort in Sardinia, which he describes as the most formative experience in practical terms, to Castello Banfi and Belmond Villa San Michele in Tuscany. Here, as Executive Sous Chef, he honed his meat cooking techniques and specialised in high-end hotellerie. The last time he set foot in an Apulian kitchen, he was 14 years old; now, almost 15 years later, he is back to lead the brigade of Restaurant 700 together with Davide Minerva and Valeria Di Matteo, to create an extremely cultured cuisine, mindful to techniques and local raw materials, letting the inspiration for taste come directly from his native territory.

Lounge Bar 700 – The Mixology House

 

Under the spectacular chandeliers designed by Pascale Lauber (Id Living), an eight and a half metre long bar with a dark stone top, covered with antique pressed metal plates from the ceilings of Argentine Haussmanian-style palaces, is where you can go to enjoy signature cocktails.

The art of mixology is at home at Bar 700, where it is also possible to taste wines from the best Apulian and Italian wineries or high-quality liqueurs from all over the world. Cosy sofas and wall lamps reminiscent of old clocks in a Parisian railway station make Bar 700 a place of timeless elegance.

Leonardo Giorgini is our mixologist, and Freja Boffolo works alongside him. Leonardo’s great passion for mixology never stops, constantly stimulated by what is around him, by what he hears, reads and smells. He loves two drinks in particular: Negroni for the aperitif and Margarita for after dinner, drinks with few ingredients but with a delicate balance that makes the cocktail unpleasant to the palate if wrong. Self-taught, Leonardo is now studying fermentation (a very ancient practice that has accompanied man for centuries) and the preparation of edible paints to make his cocktails increasingly complex but beautiful and straightforward to the eye. For Paragon, he has created a cocktail menu inspired by the world of classic and contemporary cinema, matching each poster with a cocktail.

Spa 700

Wellness & Relaxation

Spa 700

The ancient water cistern of Palazzo Rosso has found a new life as a unique spa nestled 7 meters below ground. It features a hydromassage basin, a steam bath, a spa shower with chromotherapy, a treatment room for two and a relaxing lounge clad in Himalayan salt walls to enhance an inclusive wellness experience.

The Pool

The only one in town. Tucked away behind our walls, it is 15 meters long and the perfect luxury spot after a day of sightseeing under the warm Apulian sun.

The Garden

A haven in the White City’s heart, our private garden (1.700 mq) is the largest in Ostuni. It is a place promising to daydream, read or enjoy the moment. At the far end, the beautiful orange grove offers itself as a perfect excuse to organize romantic dinners in candlelight.

Relax Area

Close to the orange grove, this spot is a hidden gem where one can book a private Yoga or Pilates session or a painting class or even a stone carving class. When the weather is nice, you can also get an outdoor massage here.

Have a Question?

Talk to the Host

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Information

Territory & Experiences

Private cruises, in-house exhibitions, cooking classes, golf, shopping….

Private Events

Whether it’s for a birthday, a wedding, a small corporate event or simply because… Paragon 700 can be booked entirely for your exclusive use. Celebrate in style, indulge and build memories.

Wine Tastings

Apulia produces an extraordinary diversity of wines. Primitivo and Negroamaro are very well-known, but there are more. Susumaniello, for instance. Red, white, and bubbly can be tasted with our in-house sommelier around the large convivial table.

Palazzo’s old olive oil storage room is a perfect place to share these discoveries with guests during our wine tasting events, including cheeses and cured meats from local producers and our very own olive oil.

You will have the opportunity to enjoy 4 different wine tasting proposals with a masterclass:

  • Puglia dresses in white (€ 50,00)
    Less renowned than other regions ones white wines are at the same level and you will have the opportunity to taste the sapidity, freshness and acidity of Falanghina and Verdeca as well as the aromatic profile of Bombino Bianco and Malvasia.
    4 glasses of native grape varieties (Falanghina, Verdeca, Bombino Bianco and Malvasia bianca).
  • La vi(gn)e en rose (€ 50,00)
    This wine tasting will guide you through the discovery of Apulian Rosè Wines, from the acid and dried flavours through the Negramaro notes of bitterness to the fruitier notes of Bombino and Primitivo.
    4 glasses of local Rosato made from Primitivo grapes, Negramaro, Susumaniello and Bombino nero.
  • Apulian red wines (€ 60,00)
    This wine tasting takes you on a journey through history since the red wines have always been the Apulian strong point. You will taste four of the red berries grapes that most represent our region.
    4 glasses of local red wines (Susumaniello, Negramaro, Nero di Troia, Primitivo di Manduria).
  • Discovering Puglia (€ 75,00)
    A wine tasting aimed at discovering the entire Apulian territory from the far north to Salento crossing the central Region.
    Metodo classico, Falanghina, Negramaro Rosato, Primitivo di Manduria and passito.

Take Paragon Back Home

At Paragon 700 you can purchase some of the furniture, paintings and other décor items. Ask for our shopping list.

In House Exhibitions

Unconventional sculptures, gorgeous paintings or photographs by international and local artists inhabit the rooms of Palazzo Rosso. Among the others, London artists Soozy Lipsey, Adrian Boswell or Giuseppe Ciraci from Puglia as well as artworks from AD’Opera, Michal Cole and Patrizia Pareo. Some of them are up for sale.

On 2 Wheels

Winding roads, seaside, or centuries-old olive groves: the region is made for the open road lovers. Valentina, alias “TraVale? will guide you through Itria Valley, Salento or Gargano for one or several motorbike tours.

Apulian Taste

Discover local products and specialities through a hands-on private cooking class. The chef might shares some of its delicious recipes.

18 Seaside Holes

30 minutes away, the San Domenico Golf Club offers a magnificent 72 par, 6.3-kilometre course set against the backdrop of the magnificent rocky Adriatic coast. It is the perfect spot for whom looking to play and relax in a stunning location.

Reviews

Guest Reviews

We Are In Puglia where luxury is still exclusive. For us there is a tension between sharing for your benefit and keeping it to ourselves….

Paragon700 is our runaway favourite for luxury in the city. There is nothing comparable in Puglia currently. And yes, we do know those other destinations that Timerlake, Trump and the Beckhams might visit.

The Big Gay Podcast From Puglia

Paragon Suite

Simply beautiful, wow what a boutique hotel / palazzo. All newly renovated and so well done with great details, and respect for the old building – fantastic garden and pool area, rooms big and beautiful – a must !!! Definitely going to try the restaurant.

MRMOLLER

Denmak

Great hotel with modern features and feel but maintaining a unique historic charm from the building it used to be many many years ago. Each room is unique.

The staff are friendly and helpful.

The hotel is a short walk from the historic centre in ostuni and has its own car park so you can venture further out.

Satyrai

London

Beautiful hotel, lovely staff, great service, amazing food and cocktails..a real gem in the heart of Ostuni
We stayed for a week and had a really wonderful time.
Would be great if the rooms had conditioner, iron and the pool was heated a little.. otherwise everything was perfect. Highly recommended

Mia

Wonderful Stay At Paragon 700

We ended up booking this hotel for our last weekend in Ostuni after a guest at another hotel we stayed at was raving about it and we were so happy we did. The design of the hotel is incredible – very unique with attention to every last detail. Our room was spacious with gorgeous high ceilings and the bathroom had the most amazing shower. The garden area is beautiful we enjoyed the pool and had cocktails outside before dinner. The food was delicious we had lunch one day and loved the breakfast. The service was also excellent, we were shocked to find out the hotel had only been open a few weeks because everything ran so smoothly. Anyone passing through this area of Puglia should stay at this hotel it was perfect!

AlexS S

Oasis In The Middle Of Ostuni

Visit Ostuni Puglia in Style

Check Availability!

By booking directly with Paragon 700 Boutique Hotel & Spa, you will always find the beast prices compared to the online Hotel booking engines.

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+44 (0) 7039 60 59 30.

Largo Michele Ayroldi Carissimo, 14 72017 Ostuni (Brindis) - Puglia
LGBT Travel Club

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few clouds 60° F 55° F | 61° F 4.32 m/h 100 %